Table of Contents to Effective Advocacy

1. The Battle for your Reader’s Attention
2. Three Essential Tools for Effective Writing
3. Plain English and Other Tricks to Help You Seem Human
4. The Question of Voice and Tone
5.  Making the Transition from Academic Writing to Professional Writing
6. Understanding the Big Picture
7. Research
8. Organizing your Research
9. Beyond Research:  Seeing the Big Picture
10. The Distinction Between a Memorandum and a Brief
11. The Process of Writing
12. The Importance of Structure
13. The Facts
14. The Issue
15. The Conclusion
16. Substantive Headings in the Argument or Discussion:  The Key to Readability
17. The Discussion, Analysis or Argument
18. Citations and Parentheticals
19. Effective Self-Editing
20. Finalizing your work
21. Tips for Transactional Attorneys
22. Working with Junior Colleagues
23. Editing Work from Junior Colleagues
24. Giving Comments to Junior Colleagues
25. Letters
26. Affidavits
27. E-mail
28. Visual Presentation:  Making it look good
29. Housekeeping
30. A Reminder:  How to Avoid the Most Common Writing Mistakes

Bibliography