Table of Contents to Effective Advocacy A Lawyer’s Guide to Winning Writing Techniques

Preface		i
Chapter 1	Welcome to the World of Publishing	1
Chapter 2	Winning the Battle for your Readers’ Attention	4
Chapter 3	The Three Essential Principles for Powerful Writing	7
Chapter 4	Plain English and Other Tricks to Help You Sound Human	10
Chapter 5	The Question of Voice and Tone	28
Chapter 6	Making the Transition from Academic to Professional Writing	33
Chapter 7	Understanding the Big Picture	35
Chapter 8	Research: Finding the Cases	38
Chapter 9	Organizing your Research for Efficient Writing	41
Chapter 10	Beyond Research:  Seeing the Big Picture	44
Chapter 11	Brainstorming	46
Chapter 12	The Process of Writing and Overcoming Writer’s Block	49
Chapter 13	The Distinction between a Memorandum and a Brief	55
Chapter 14	Using Structure to Lead from the Top	57
Chapter 15	Memorandum Structure	62
Chapter 16	The Story or Facts	65
Chapter 17	The Issue	71
Chapter 18	The Conclusion or Brief Answer	73
Chapter 19	Substantive Headings in the Argument or Analysis	76
Chapter 20	The Analysis or Argument: General Thoughts	81
Chapter 21	Talking about Cases and Other Authority	91
Chapter 22	The Truth about Transitions	98
Chapter 23	Recommendations	103
Chapter 24	Citations	105
Chapter 25	Deep Editing	111
Chapter 26	Proofreading and Finalizing Your Work	115
Chapter 27	Design As a Writing Tool	118
Chapter 28	Working with Junior Colleagues	125
Chapter 29	Tips for Transactional Attorneys	136
Chapter 30	Letters	138
Chapter 31	Affidavits	146
Chapter 32	E-mail	147
Chapter 33	Housekeeping	165
Chapter 34	The Nutshell Summary of This Book	167
Bibliography		170

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Usage and Punctuation Guide